In the world we are today, there are still many people wondering whether their business needs a Website. And other people do say, we do not have a business, but a charity organisation. No matter the kind organisation set-up you have, here are some reasons why you need a website.
(1) Promote Your Products
A website helps you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or even show testimonials of your happy customers that already bought the product from you.
(2) Promote Your Services
Most times it is hard to showcase services in a store or office.That is why you need a website to do this. The web allows you to introduce the service, the proffessionals providing the service, and how several services can complement each other
(3) Promote your organisation
It is true, these days, that people buy from people. People support organisation or causes that they believe in. A website is a great tool to promote an organisation and build trust, that is, If you do it right... A well-developed website can convey trust and credibility, making people to buy from you, or support your cause.
(4) Promote Yourself
Whether you are a professional looking for a job, or an expert in your specialized field e.g. artist, musician, actor or actress, trainer, instrumentalist, blogger, author, preacher, inspirational and motivational speaker, politician, advertiser or marketer etc: you can show that to the world by having a comprehensive website. The use of an associated email address also increases perceived professionalism: and letter from someone at me-the-expert.com will certainly open more doors than an email from a hotmail account.
(5) Promote Your Ideas
Political campaigns are now all over the web. As a politician seeking for a new post in government, or you wish to be re-elected into your office. A website can be a powerful tool to promote your ideas, and build a following of like-minded people. Or you can just write online journals ("blogs") to ventilate some of your thoughts and concerns.
(6) Promote Your Events
For example, you have an important event, or you want to promote your business with seminars, workshops, exhibition or trade show. You will easily increase awareness when you create a website for the event. Show dates, programs, prices and driving directions to the venue, all these features and more will be greatly appreciated by your target audience.
(7) Selling Your Events
You may want to take your event a step further by considering selling (or preordering) tickets for your events on a website. Shorter line-ups, less expenses.....I think that sounds like a good idea to me.
(8) Build A Community
You want to be a perceived as a leader? Want people talking about you, or provide a platform for people to share ideas and ideologies? A website forum or bulletin board can be of a great help in building an online community. It may even be the cement that keeps an offline community together, due to its empowering character and availability 24/7.
(9) Improve Branding
Branding is a way to differentiate your product service or company from its competition, and create loyalty. You can outclass your competitors by the content of your website, its style and tools such as newsletters and other things that will make the visitors feel good about you. It will be more worrisome however, if you do not do this, a competitor may snatch not only your prospect sales, but also their loyalty away from you with their website! Its either you Eat, or be eaten!
(10) Solicit Feedback from Customers
A contact form on your website can provide you with a lot of valuable information from customers, prospects and other interested people. You may even get them to take an online poll, especially if you say they can win a prize as a reward. And if the stakes are high enough, the free word-of-mouth promotion will start automatically.
(11) Reach a National Market
Political campaigns are just one example where websites are being used to service a National audience. Offering a National specific version of your product; this allows you to offer information about specific tax and delivery charges, or appeal to National pride.
(12) Educate
Online Education can be very effective, more and more people are taking courses over the internet. If you provide workshops or complete courses, you may consider offering them online too. (e.g. http://www.dageniusconcept.org.ng/web_training.htm)
(13) Start A Movement
A website is a most effective way to promote your viewpoints, ideas, a cause, recruit volunteers, build a community (by adding an online forum), make press releases available and so much more.
(14) Spread Ideas or Ideology
If you do not want to start a movement, a website allows you to share your views and ideas with like-minded people all over the world. It also allows you to easily explain things by means of adding audio, video or animation to your website. It can be like haviing your own radio or TV station.
(15) Update Information Quickly
Catalogs have been in existence for a very long time now, and they still prove to be successful. Newspapers and Magazines are still popular ways to find out what is going on in the world. They have one major disadvantage, though; you cannot update them very quickly. A website, however, allows you to make the changes almost instantly.
(16) PR Tool
A website can be a great PR tool. You can post Press Releases on it, or articles, or a complete Press kit - with pictures, sound files, bios and more! You can also start a forum or blog (like the one you are reading), an interactive type of online diary which can be a great PR tool.
(17) Find Employees
A highly effective way to use a website is to use it as a recruitment tool. You can obviously use it to post job vacancies, but you may also consider placing a more general invitation to send resumes. This way you may already know the right person for the job before a vacancy occurs.
(18) Facilitate Knowledge Building
Are you an author, or a coach, counselor, teacher, inspirational and motivational speaker who sells electronic materials or teleconferences? You can use a website to sell seminars or e-books for people to learn from. You can create password-protected modules so people can learn online. You can build forums where people can exchange questions and answers. A website is an ideal tool to facilitate the exchange of knowledge.
(19) Play With The Big Guys
Nowadays, many small companies successfully take on the big Guys. Website can be relatively inexpensive (compared to running a brick-and-mortar store) and with proper usability and search engine optimization, your website can be as good as your larger competitors or even better.
(20) People Expect It
By having a website you tell the world that you are a viable business. Not having one makes you suspicious in the eyes of many prospects. Though it is silly, but it is true; a website will enhance perceived professionalism.
In Conclusion, I am sure that at least one of the 20 reasons will apply to your situation. One last bit of advice am going to give you is that: If you DO decide to have a website built; make sure that the designer has the right skills and knowledge to make your website as effective as possible. He/She must have a good knowledge of marketing and business advice, usability consulting and search engine optimization. Your website should not only look great, it should be easy to find and easy to use.
Do you have questions? You wish to have a Website for your business, company, school, organisation etc. or you wish to learn how to design website?. Contact us now and or call us on 08096590380, let us take of your web needs.
Visit our website: http://www.dageniusconcept.org.ng/web_design.htm
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